The stigma associated with ice means that asking for help is the hardest thing to do. The Ice Help campaign aims to reduce the fear, shame, and judgement associated with ice use by sharing real-life stories of recovery and resources available for help.

The campaign encourages help-seeking behaviour by friends and families of ice users, with the hopeful messages of help is available, recovery is possible, and help is anonymous and confidential.

The campaign directs to the Ice Help website that provides appropriate resources and services available for friends and family of ice users, ice users, and Aboriginal and Torres Strait Islander peoples.

For information on ice use and to find anonymous and confidential support visit qld.gov.au/icehelp